One of the increasing trends we are seeing in today’s travel scene is the changes in spending patterns in parents with young children. This article presents the case for increased catering for children in luxury resorts and five and six star accommodation.
With shifting patterns of wealth, demographics and social structure, we see a change in the holiday patterns of young hip parents with little kids. No longer content with the standard everyday budget motels and caravan parks their parents, the baby boomers, the not-so-young gen X urban elite are taking to the skies and the resorts in style, and bringing the kids!
Children are now the fashionable accessory for the new wealthy urban elite dominated by the internet media. As family size shrinks, divorce rates soar, and women have babies later, vacation time is a precious commodity. While maintaining an current high profile career, the demands of time pressure average that families have less time to holiday together, more cash, and afterward need better service, higher level of facilities and real quality in their travels.
This is a trend which Hoteliers, marketers, airlines would be very courageous to ignore. Mothers days lunches in leading luxury hotels in major cities such as the Four Seasons in Sydney are hosting a childcare package with DVDS, kids’ party food, biscuit decorating in a posh room nearby to the main dining area where parents can happily quaff expensive French Champagne for hours and hours while the kids are entertained. Cost to implement- nearly nothing. Price for the adults… anything you want to charge them, the more the better… and they will tell their friends. This is a point where price does not truly matter. How much would you pay for the privilege?
Time starved, depleted, multitasking supermoms are not asking, but demanding a better level of care and service from the companies that have before overlooked them, and their offspring. already one of the leading hotels in the world, the Palazzo Versace in Queensland’s Gold Coast has buckets and spades in the swanky resort pool with subtle and distinguished signs indicated the preferred area for Families.
The traditional role form of Stay at home mom is a shrinking group and increasingly women are returning to part-time work when the kids are at school age. The rise and rise of the new entrepreneurs with their demands for lifestyle and branding, average that time is the most precious commodity. If you only have two weeks to use with the children, travelling somewhere in the world, will you fly cattle class or upgrade for the short but amazing experience? Will you use your cash in a little dinky motel, or cute some worthwhile memories in the hearts of your little ones by splurging on some swanky Resort. These parents will do anything for their kids.
Where do the time starved, young urban elite new high go on holidays and what do they truly want to do? The time for tightening the belt is not on the precious family vacation. Young families with children are a growing force in the Luxury accommodation and travel, as are grandparents with little children who are intent on spending the kid’s inheritance. Last check bounced? at the minimum you’ve enjoyed the ride.